Q: Do reed diffusers & candles have scent notes?

Yes. Premium products use perfume-spec fragrance blends, but diffusion physics alters perception:

Candles: High-temperature combustion releases all notes simultaneously

Reed Diffusers: Gradual evaporation naturally blends layers


Q: Why engineer 3 notes if they blend?

The answer lies in volatility grading (determined by molecular weight):

Top Notes (0-30min): Low-MW oils like Lemon/Eucalyptus create initial freshness

Middle Notes (1-3hrs): Medium-MW oils like Rose/Geranium define core scent character

Base Notes (5+hrs): High-MW oils like Sandalwood/Patchouli form lasting olfactory anchors

3 Business-Critical Advantages

Delay Olfactory Fatigue: Multi-note stimulation extends effective scent perception by 40% (IFE Lab)

Create Spatial Depth: Volatility gradients build 3D scent architecture in air

Brand Signature Power: Base notes establish unique scent DNA in commercial spaces (e.g. hotel lobbies)

Industry Insight: 72% of EU/US buyers rank "note complexity" as a top premium indicator (2024 Fragrance Trends Report).